As startups grow, it becomes increasingly challenging to ensure everyone remains aligned with the core values and goals that shaped the company’s early days. The first team typically ‘gets it’ instinctively, but as the organization expands—onboarding new teams, adding managers, and scaling across locations—it’s essential to be intentional about codifying what matters most. Poisum provides a focused way to define three to five strategic value tags, such as ownership, innovation, speed, or clarity, that can be easily referenced and reinforced across the team. These values are systematically linked to core missions and everyday behaviors, forming a living cultural memory that scales with every new hire and department. Rather than letting culture drift or dilute, Poisum makes it a practical, visible piece of daily work life, anchoring growth in shared understanding.