From Zero to Engaged: A 30-Day Poisum Launch Case Study for SMEs

Many SME founders hesitate to launch new performance management systems because they worry:

• “Will my team adopt it?”

• “Do I have the time to manage it?”

• “What if it doesn’t work?”

This case study highlights what’s possible — even with limited time and no prior culture program — when you introduce a system like POISUM that drives team engagement and aligns values with daily actions.

Company Background: FMCG Distributor SME

• Company: Local FMCG Distributor

• Team Size: 38 staff

• Industry: Consumer Goods & Logistics

• Initial Challenges:

  • Low staff ownership

  • Inconsistent SOP compliance

  • Fluctuating team motivation

Launch Goals for Improved Employee Engagement

The founder didn’t want another "initiative" that faded after a week. The goal was clear:
“Make our values real — and see visible engagement within 30 days.”

By introducing daily missions and reinforcing core values, the founder aimed to boost employee engagement and establish a sustainable company culture.

Week 1 – Setup & Communication: Aligning Team Values

• Selected 4 Core Value Tags:

  • Discipline

  • Ownership

  • Customer Focus

  • Teamwork

• Created 10 simple missions (daily/weekly tasks) aligned with company values.

• Assigned missions via POISUM Dashboard.

• Launched the campaign:

  • 🎯 “Live the Values – July Challenge”

  • 📅 Duration: 4 weeks

  • 🎁 Reward: Top 3 winners get a team dinner

Kickoff Message: Emphasized trust, visibility, and growth, focusing on employee engagement rather than punishment.

Week 2 – Early Participation & Encouragement

• 70% of staff completed at least 1 mission.

• Warehouse team started using POISUM points as a light competition to drive motivation.

• HR sent out weekly leaderboard updates.

• Supervisors promoted team-specific missions (e.g., “Fix 1 inventory error”).

Staff Feedback:

• “It’s great to see what others are doing.”

• “Feels rewarding to be recognized for my daily efforts.”

Week 3 – Gaining Momentum and Building Team Engagement

• 85% of the team engaged with the mission system.

• The top scorer accumulated 160 points across 3 Value Tags.

• The founder shared an appreciation message in the company group, reinforcing the importance of employee recognition.

• The Operations Lead assigned custom missions for cross-department collaboration, further enhancing team cohesion.

Result: The company culture became visible, and mission points became natural conversation starters.

Week 4 – Campaign Wrap-Up & Reflection: High Participation and Morale Boost

• Campaign concluded with 95% participation.

• Significant growth in all Value Tags, particularly Discipline and Ownership.

• A simple prize, the team dinner, created a strong morale boost.

• The founder reviewed the leaderboard, identifying hidden champions and potential future leaders.

Results After 30 Days: Improved Employee Engagement and Productivity

Final Thought: Start Small, Grow Fast with POISUM

This SME didn’t wait for consultants, didn’t implement an expensive training program, and didn’t spend heavily. They simply:

• Defined their core values

• Created small, actionable missions

• Ran a culture-focused campaign

• Allowed the team to engage organically

POISUM provided them with the visibility, structure, and motivation needed to drive employee engagement and momentum quickly. It’s a powerful tool for team alignment and cultural transformation in any SME.

Your team is ready. They just need a system to show up and be seen — and POISUM makes it easy.