What Are Value Tags?

Most systems track performance.
Very few shape culture.

At POISUM, we realized that most SME teams don’t lack effort — they lack alignment. Teams work hard, but not always in the direction that matters most.

So we asked:
How can we make the right behaviors visible, rewarding, and repeatable — every single day?

The answer: Value Tags.

What Exactly Are Value Tags?

Value Tags are digital labels that connect every task, mission, or action in your company to a core value that matters to your business.

Example:
• “Organize stockroom” → Discipline
• “Guide new team member” → Teamwork
• “Propose process improvement” → Innovation

Every action taken by your team earns points — tagged to the value it reflects.

So instead of vague slogans, your culture becomes:
• Visible
• Measurable
• Reinforced

Why Traditional HR Tools Fall Short

Most SMEs try to reinforce culture with:
• Slogans or posters
• Townhall speeches
• End-of-year appraisals

These are useful, but:
• They don’t happen daily
• They don’t show who’s living the values
• They don’t give real-time feedback

That’s where Value Tags come in.

They turn culture into data, and data into direction.

How Value Tags Work in POISUM

Here’s a simplified flow:

1. Admin or leader defines 3–5 core values (e.g., Ownership, Speed, Innovation)

2. Tasks or missions are created and tagged with one of those values

3. Employees complete missions and earn points per value

4. Points are accumulated and displayed in dashboards, leaderboards, and campaigns

5. Over time, you can see which values are strong — and which need reinforcement

It’s like building a heatmap of your culture — powered by behavior.

Why This Changes the Game

For SME Founders:
• You finally see if your values are alive in the organization
• You don’t need to micromanage — you lead through design
• You can recognize the right people — not just loud or visible ones

For HR Leaders:
• You can measure engagement and value adoption
• You can run targeted campaigns to boost specific cultural behaviors
• You get real-time insight into who’s driving alignment

Pro Tip: Don’t Just Track — Shape

POISUM lets you analyze which Value Tags are over- or under-represented.

Let’s say:
• Discipline points are high, but Innovation is low

You can then:
• Launch a new campaign to boost Innovation
• Introduce missions like “Propose 1 cost-saving idea”
• Coach managers to assign tasks tagged with Innovation

This lets you proactively shape your culture — not just observe it.

Final Thought: Culture is Built One Tag at a Time

Every company wants a great culture.
But few build a system that reinforces it — daily.

With Value Tags, your values go from being forgotten slogans…
…to living, breathing actions that shape how your team works, collaborates, and grows.