POISUM in Action: Missions, Campaigns & Engagement Models That Bring Your Values to Life

You’ve defined your values.
You’ve launched POISUM.
Now comes the exciting part: making it real for your team.

This article provides practical examples of how SMEs are using POISUM to align behavior, boost motivation, and reinforce the culture they want to build — without adding complexity or cost.

Let’s dive into the core components: Missions, Campaigns, and Engagement Models.

1. Missions: Micro-Actions That Reinforce Values

A Mission in POISUM is a small task, habit, or initiative aligned with a specific Value Tag.

Missions can be created by:
• Department heads
• Project owners
• Top management

Each mission comes with a value tag, point value, and description.

Examples of Missions (Tagged with Values):

Employees choose or are assigned missions, complete them, and earn accumulative points linked to the behavior you want to shape.

2. Campaigns: Strategic Sprints That Create Energy

A Campaign is a time-bound competition or recognition initiative.

You can run:
• Department-based campaigns
• Company-wide challenges
• Value-specific campaigns

Example Campaign Ideas:

Campaign A:
“Discipline Drives Success”
• Period: June–August
• Goal: Reinforce punctuality and SOP compliance
• Reward: Top 5 scorers get dinner with the CEO
• Points counted: Only from missions tagged Discipline

Campaign B:
“Innovation Month”
• Period: 1 month
• Goal: Encourage idea generation
• Reward: Winner’s idea implemented + team prize
• Points counted: Innovation missions only

Campaign C:
“Total Contribution Champions”
• Period: March–September
• Reward: Top 3 overall scorers across all value tags
• Bonus: Adds multiplier for year-end bonus

Tip: One mission’s point can count for multiple overlapping campaigns — motivating smarter engagement.

3. Engagement Models: How SMEs Customize Participation

POISUM is flexible — so you can design it to suit different maturity levels and company sizes.

Model 1: Top-Down Launch
Best for SMEs introducing values for the first time.

• Management assigns missions weekly
• HR runs a campaign every 2 months
• Used to slowly socialize values

Model 2: Decentralized Team Missions
Best for growing teams with departmental goals.

• Team leads create weekly missions
• Each department runs its own mini-campaign
• Promotes cross-department culture accountability

Model 3: Bottom-Up Culture Champions
Best for value-driven organizations.

• Staff propose missions to support value
• Peer-recognition points enabled
• HR tracks behavior clusters and celebrates culture champions quarterly

Tracking Impact with POISUM Dashboards

Each team member sees:
• Total points earned per value
• Campaign status
• Rank and growth over time

Leaders can view:
• Value gaps (e.g., Innovation underrepresented)
• Department culture heatmaps
• Progress vs culture-building goals

This visibility turns culture into a strategic asset, not just an HR function.

Final Thought: Culture Lives in the Small Things

Your team’s culture isn’t built in speeches.
It’s built in the small daily behaviors that add up.

POISUM helps you shape those behaviors — one mission, one tag, one campaign at a time.

Whether you’re launching your first campaign or scaling across departments,
you’re building not just motivation — but momentum.