POISUM Campaign Idea Library

Aug 6, 2025

Use this library to plan monthly, quarterly, or value-specific campaigns — all aligned with your business goals and core values.

Reinforce specific values that align with your strategic direction.

Campaign Name	Focus Value	Example Mission Types	Suggested Reward
Discipline Drives Success	Discipline	Daily punctuality, on-time reports, SOP compliance	RM50 voucher or team lunch
Innovate Everyday	Innovation	Suggest improvements, implement new tools	Feature idea on company board
Stronger Together	Teamwork	Support peers, cross-dept collaboration	Best team photo or group prize
Think Like the Boss	Ownership	Spot issues, propose solutions, lead initiatives	Shadow CEO for a day
In Their Shoes	Customer Focus	Handle complaints well, log customer insights	Client appreciation badge
Zero to Hero	Efficiency	Finish tasks early, improve workflows	Bonus points or skip one task
Kaizen Month	Continuous Improvement	Submit cost-saving or time-saving ideas	Idea of the Month trophy

Motivate everyone toward collective performance goals.

Campaign Name	Objective	Value Tags	Notes
Mission Marathon	Complete the most missions in a month	All values	Energizing, easy to launch
Lucky Draw Entries	Earn entries per mission completed	All values	Adds fun & chance
Unsung Heroes	Recognize quiet, consistent contributors	Discipline, Teamwork	Leadership votes count
Rising Stars	Highlight most improved employees	Any value	Good for mid/low performers
Culture Builders	Consistent top contributors over 3 months	Ownership, Teamwork	Tie to annual bonus

Drive positivity, bonding, and shared recognition.

Campaign Name	Theme	Example Actions	Reward Ideas
Show Us Your Value	Share a photo/video of you completing a mission	Creative value expression	Branded gift or snack box
Tag a Teammate	Recognize a peer’s contribution	Peer-pointing mechanism	Dual award
Culture Voice	Submit a short story on living a value	Writing/speaking mission	Feature on company site
Magic Moments	Spot someone living the value unexpectedly	Value spotting mission	Surprise reward

Drive alignment between team behavior and company strategy.

Campaign Name	Strategic Focus	Aligned Value Tags
Scale-Up Mindset	Speed, Ownership, Innovation	Launch new offers or support expansion
Cost-Saving Champions	Efficiency, Innovation	Submit saving ideas, cut wastage
Customer Obsessed Q3	Customer Focus, Discipline	Enhance service, fix client pain points
Process Reboot	SOP, Workflow Improvement	Clean up outdated practices
Leadership Ladder	Initiative, Ownership, Teamwork	Prepare junior staff for leadership roles

Keep engagement high while adding playfulness and rhythm.

Campaign Name	Timing	Value Tag Twist
12 Days of Culture	December	12 mini-missions with surprises
Lunar Loyalty Drive	Chinese New Year	Celebrate discipline & gratitude
Spring Clean Sprint	March–April	Missions tied to 5S and workplace care
Cool Under Pressure	Peak season	Calm execution, ownership under stress
Summer Challenge Series	Mid-year	Multi-week, value-tag relay

Bonus Tips for Running Campaigns Successfully

Tip	Why It Works
Announce campaigns clearly with visuals and rules	Builds clarity and excitement
Recognize not just top scorers, but consistent effort	Keeps morale high across levels
Run overlapping campaigns with shared point pools	Increases flexibility and participation
Align campaigns to quarterly strategy themes	Makes culture a tool for execution