POISUM Strategy Playbook

This playbook helps you launch, manage, and optimize POISUM — so that values become daily behavior, not just words on the wall.

Overview

Phase 1: Set the Foundation

Goal: Link company strategy to 3–5 core values

Actions:

1. Clarify business priorities:

• Are you growing fast? → Focus on Speed, Ownership

• Struggling with quality? → Discipline, Customer Focus

• Lacking initiative? → Teamwork, Innovation

2. Select 3–5 Value Tags in POISUM

(You can adjust over time — start simple)

3. Define “what good looks like” for each value

→ This will guide mission creation

Phase 2: Design Missions & Rewards

 Goal: Make values actionable and trackable

 Actions:

1. Create 5–10 starter Missions per team

• Tasks linked to value tags

• Should be specific, visible, and completable

2. Assign points to each mission

• E.g. +10 for daily task, +30 for initiative

3. Design your first Campaign

• Duration: 30 days

• Focus: 1–2 key values

• Reward: Small but meaningful (recognition, lunch, spotlight)

 
Template:

Campaign Name: “Live Our Values – [Month]”

Duration: [Start–End]

Focus Value Tags: [e.g. Discipline, Teamwork]

Reward: [e.g. Top 3 – CEO Lunch]

Phase 3: Launch & Communicate

Goal: Get buy-in and early traction

Actions:

1. Founder sends kickoff message

• Reinforce why this matters

• Emphasize reinforcement > punishment

2. HR or Ops assigns first Missions

• Encourage voluntary participation

• Use posters, WhatsApp, or mini huddles to drive awareness

  
  

3. Track early engagement

• Share leaderboard by end of Week 1

• Highlight participation, not just top scorers

Phase 4: Monitor & Motivate

Goal: Reinforce behavior, increase engagement

Actions:

1. Weekly update to team:

• Highlight top point earners

• Share success stories linked to value tags

2. Managers customize Missions for their teams

• E.g. Sales: “Propose 1 upsell script” → Innovation

• Warehouse: “Zero miscounts this week” → Discipline

3. Mid-campaign push

• Share campaign midpoint ranking

• Offer a bonus mission or double-points day

Phase 5: Scale & Strategize

Goal: Use culture data to shape business execution

Actions:

1. Review Dashboard Insights:

• Which value tags are rising? Which are lagging?

• Who are your culture champions?

2. Run strategic campaigns:

• E.g. “Innovation Sprint” if value is underperformed

• “Leadership Month” for talent development

3. Link POISUM data to HR/bonus systems

• Bonus multipliers based on value scores

• Promotion readiness tied to long-term points

Final Advice: Progress Over Perfection

• Start with 3 values, 1 campaign, and a few missions.

• You don’t need to get it perfect — you need to get it going.

• POISUM helps you build culture the same way it’s lived: daily, visibly, and together.

Optional Tools (Ready-to-Use)